TL;DR: A company brochure should include a clear cover, a short company overview, outcome-focused descriptions of your services, proof that backs up your claims, and contact details with one next step. Design and print choices support that content, but they cannot replace it.
A company brochure works as a short introduction to your business that a reader can pick up without you in the room, so every section has to answer a question they would otherwise ask you. Adobe describes a brochure as a document that presents a business alongside its products or services, and the order of that content decides whether a reader reaches the end. Because brochures are often handed over, posted or emailed without you present, each one has to make sense on its own.
A Cover That States What You Do
The cover needs your logo, your company name and one line saying what you do and who for. Readers decide within seconds whether to open a brochure, so a generic slogan wastes that moment. Keep the logo at the same size and position you use elsewhere, because consistent logo use is what lets a reader recognise the brochure as yours at a glance.
An Overview and Services That Lead With Outcomes
Two or three short paragraphs are enough for the overview: what the business does, who it serves and how it approaches the work. Founding stories and broad mission statements rarely help a reader decide, so include them only when they say something specific.
Describe each service by what the client receives, not by the process behind it. Group related services, lead with the ones that matter most to the business and point readers to the website for the rest.
Proof That Supports Your Claims
Testimonials, short case summaries, client names (with permission), certifications and awards turn claims into evidence. One specific result, such as a project delivered ahead of schedule, carries more weight than several adjectives.
Keep each item to a few lines so the page stays easy to scan.
Contact Details and One Clear Next Step
Include a phone number, email address, website and physical address where relevant, then tell the reader what to do next: book a consultation, request a quote or scan a QR code. Choose one primary action. If you use a QR code, point it to a page built for that purpose, not the homepage.
Short, Specific Copy
Brochures are read in short bursts, so write one idea per paragraph, use concrete nouns and cut anything that would fit any company in your industry. If condensing a service into three sentences is proving difficult, professional content writing can speed it up.
Type, Colour and Images That Create Hierarchy
Headings should be clearly larger than body text, and body text should stay comfortable to read at the printed size. Our post on typography in graphic design explains how size, spacing and line length affect readability.
Limit colour to your brand palette, a choice we cover in colours in branding, and use original photography at print resolution, commonly 300 dpi at the final size, because generic stock images earn less trust and low-resolution files print soft. A graphic designer can also turn data or processes into simple diagrams that explain a service faster than a paragraph.
Print Decisions That Affect the Finished Piece
A tri-fold suits a concise overview, a four-page leaflet suits a single product line and a booklet suits businesses with several services to explain. Whichever you choose, set the artwork up to the printer’s specifications for bleed, margins, fold positions and colour mode, which is where experienced print design support saves reprints.
Always request a printed proof, because colours on screen (RGB) differ from colours on press (CMYK). Avoid details that date quickly, such as prices and staff lists, and point to the website for anything that changes.
Frequently Asked Questions
How long should a company brochure be?
Length should follow the content. A tri-fold or four-page brochure covers most small businesses, while organisations with several divisions may need eight pages or more.
Should a brochure include prices?
Only if the prices are stable and help the reader compare. Otherwise, give a starting point or invite a quote request, which also gives you a reason to start a conversation.
Is a printed brochure still worth producing?
Yes, where you meet customers in person, such as at events, meetings or a reception counter. A PDF version covers follow-up by email.
Key Takeaways
- A brochure should answer four questions in order: who you are, what you offer, why you can be trusted and what to do next.
- Describe services by the outcome the client receives, and support each claim with specific proof.
- Use one call to action, and make sure contact details and any QR code lead somewhere useful.
- Short copy, clear hierarchy and original images make the content easier to absorb.
- Set artwork up for the printer and check a physical proof before approving a full run.
Build a Brochure That Fits Your Brand
A brochure works best when its content, design and print setup are planned together. At myheartcreative, we handle all three, from the logo and colour palette to the copy, layout and print-ready files, so every piece looks and sounds like the same business.
Contact us today to plan a brochure that does its job once it leaves your hands!
